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产品和类别管理
产品与品类管理课程适合有意在购物中心（品类经理）或生产公司（产品经理）工作的学生。本课程旨在培养学生成为员工梦寐以求的管理型领导者。
您知道吗？瑞士的管理教育已被世界经济论坛评为全球第一。如果您对产品和品类管理感兴趣，并希望成为未来的管理者或获得更好的职位，那么您应该立即申请加入我们的学习。
为什么要进行产品和品类管理？
要成为一名成功的产品或品类经理，理解人类行为、渠道管理和卓越的沟通技巧对任何员工都至关重要。本课程将教授学生产品和品类管理各个环节所需的理论知识，涵盖从销售到市场营销，再到如何筹备和举办活动或购物中心等各个方面。通过了解产品和品类行业，本学习项目的学生将全面了解并理解作为一名行业从业者将承担的责任。
可能的学习项目：
零售战略硕士
消费者行为分析硕士
品牌管理与创新硕士
市场研究与分析硕士
商品管理硕士
市场营销分析与战略硕士
零售技术整合硕士
供应链管理硕士
零售采购与规划硕士
定价策略与优化硕士
零售分销管理硕士
产品开发与创新硕士
零售运营卓越硕士
库存管理与控制硕士
零售销售管理硕士
客户体验管理硕士
零售物流优化硕士
商店运营管理硕士
零售营销战略与规划硕士
零售领导与管理硕士
产品和品类管理硕士
零售战略与领导力博士学位
消费者行为研究博士学位
品牌管理理论博士学位
市场分析与预测博士学位
商品销售理论与实践博士学位
市场营销分析与决策博士学位
零售技术实施博士学位
供应链优化博士学位
零售采购策略博士学位
定价理论与策略博士学位
零售分销战略博士学位
产品开发理论博士学位
零售运营管理博士学位
库存管理理论博士学位
零售销售策略博士学位
客户体验理论博士学位
零售物流管理博士学位
商店运营理论博士学位
零售营销理论博士学位
零售管理与领导力博士学位
产品和品类管理博士学位
学术目标和课程概述
学术目标
项目概述
登记
课程结束后，学生将获得宝贵的资格证书，这将使他们在该领域就业方面领先于其他人。学生毕业时将掌握瑞士知识以及该行业从业人员应具备的广泛产品和产品类别知识。
在此课程中，学生将通过一系列模块分两个阶段进行评估，这些模块将通过讲座和实习期向学生传授，学生将接受传统讲座的授课，其中将有指导阅读，让学生更广泛地了解该行业。
根据学生的课程作业、报告和演示文稿进行评估。
有兴趣开始吗？立即申请
3年制课程
欧洲资格框架：该项目相当于EQF 6级
产品和品类管理学士学位（BBA）标志着任何学科的第一级成就。
完成产品与品类管理学士学位 (BBA) 后，毕业生将能够理论与实践相结合，展现对产品与品类管理行业的扎实知识。学生将掌握实用的产品与品类管理工具，从而进入职场，并高效地为该领域的组织做出贡献。
产品与品类管理学士学位 (BBA) 课程适合有意在购物中心（品类经理）或生产公司（产品经理）工作的学生。本课程将培养学生成为员工梦寐以求的管理者。
入学要求：点击此处
一年制课程要求高中毕业证+3年工作经验
欧洲资格框架：该项目相当于EQF 6级
产品与品类管理高级管理人员学士学位（EBBA）标志着任何学科的第一级成就。
本产品与品类管理高级管理人员学士学位 (EBBA) 课程面向高中毕业后在管理岗位工作至少三年的学生。毕业生应能够将理论与实践相结合，并展现出对产品与品类行业的扎实知识。学生将掌握实用的管理工具，从而进入职场，并更高效地为产品与品类领域的组织做出贡献。
产品与品类管理高级管理人员学士学位 (EBBA) 课程适合有意在购物中心（品类经理）或生产公司（产品经理）就职，或已在该领域工作的学生。本课程将培养学生成为员工所期望的优秀领导者。
入学要求：点击此处
1 year + thesis
European Qualifications Framework: this program is equivalent to EQF Level 7
Master of Product and Category Management (MBA) signifies the next level of achievement in any academic discipline.
At the end of the Master's (MBA) in Product and Category Management, graduates will combine theory with their work experience and display a sound knowledge of the Product and Category Management industry. Students are equipped with useful Product and Category Management tools and know-how to enter the labor market and contribute more effectively to organizations within this field.
A Master's (MBA) in Product and Category Management is a study that is useful for students who are looking to work in a shopping center (Category Director) or production company (Product Director). This course will shape students to become the leaders that employees will be looking for.
Duration: There are 2 options:
90 ECTS: One and a half academic years (One year of study + 6 Months for the thesis)
60 ECTS: One academic year (You can start working on your thesis after 3 months from the beginning)
Admission Requirements: Click here
产品和品类管理高级工商管理硕士 | 学制一年 - 无需学士学位
欧洲资格框架：该项目相当于EQF 7级
产品与品类管理高级管理人员工商管理硕士 (EMBA) 标志着任何学术学科的更高成就。
产品与品类管理高级管理人员工商管理硕士 (EMBA) 课程非常适合高中毕业后在同一领域或类似领域担任至少五年管理职位的学生。毕业生将理论与实际工作经验相结合，展现对产品与品类行业的深厚知识。学生将掌握最重要的管理工具和理论，从而重返职场，更有效地为产品与品类领域的组织做出贡献。产品与品类管理高级管理人员工商管理硕士课程非常适合有意在购物中心（品类经理）或生产公司（产品经理）工作，或已在该领域工作的学生。本课程将培养学生成为雇主所青睐的优秀领导者。
学制：一学年/ 二个学期（含学习考试和论文撰写两个阶段，开学三个月后即可开始撰写论文）
入学要求：点击此处
100% thesis-based doctoral program
European Qualifications Framework: this program is equivalent to EQF Level 8
The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research, and then complete a defense. At the defense, you will present, discuss, and defend your research thesis to a panel of academic experts in the field.
This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.
What is the word count for my thesis?
A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).
How long does my thesis take?
You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.
Are there any subjects to study?
No, this is a 100% thesis-based doctoral program.
Do you mention that studies are online or by distance on the final qualification?
No. The study method for the Doctorate of Philosophy program is not mentioned.
What title may I use if I successfully complete this program?
The Authorities have confirmed that candidates who successfully complete a program at the Swiss International University have the right to use the title they got from the Swiss International University.
What is the language of study and when can I begin?
Study Language: This study program is taught entirely in English / German / Russian / Arabic.
Is the Swiss International University Accredited by any recognized European accreditation body?
Yes, the Swiss International University is Accredited/Certified by many national and international bodies. please check our accreditation page
Which specialization can I do?
The specialization you are interested in having is the specialization you must write the whole thesis about.
Admission Requirements: Click here
3-years program
European Qualifications Framework: this program is equivalent to EQF Level 8
The DBA signifies the highest level of achievement in any academic practical discipline.
This is the highest educational practical level you can study at the Swiss International University. At this level students are given the full knowledge not just know-how, our students should be able to come up with new theories themselves and should be able to manage a big team and teach young professionals how to do things better, they are introduced to management as an academic discipline. They are taught business against a background of cultural difference as it is manifested in the worldwide business industry, we offer courses in different business fields:
In our doctorate programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful doctoral researcher and educator.
Admission Requirements: Click here
European Qualifications Framework: this program is equivalent to EQF Level 8
This Ph.D. is for academics who are interested in developing sustainable and productive solutions to improve the quality of people’s lives. You will gain an in-depth understanding of public policy theory, research, and practice that will prepare students to meet the global challenges associated with governance or public service. This academic credential will help a student assert their credibility in a new career endeavor within the public, private, or nonprofit world. Whether you want to be an academic teacher or serve through an administrative leadership role, this Ph.D. will provide you with the skills to effectuate change.
Students who complete their dissertations should embark on a career within government (if possible), academic institutions or research-based organizations focused on improving the policies that affect people’s daily lives. One of the primary focuses of these Ph.D. programs is delving into the question of what governments should do within a society and how they can govern more effectively and fairly.
This Ph.D. will allow a student to pursue effectively their passion for making the world a more sustainable place by working toward solutions that tackle some of the most challenging social issues around the globe. Therefore, the dissertation is expected to represent a significant contribution to knowledge in a public policy that works to improve the function of a government body in a given area.
For the Ph.D., your thesis is the most important part, you have to write the whole thesis about "Product and Category Management" with one of our supervisors.
Admission Requirements: Click here