学生将通过一系列讲座学习营销理论、销售以及行业所需的基本技能。
可能的学习项目：
为什么要进行国际销售和营销？
就读瑞士市场营销学院的本课程的学生将获得市场营销和销售管理基本知识的全面指导，帮助他们应对专业环境中常见的广告挑战和预算考量。本课程的理论模块旨在帮助学生从宏观层面深入理解市场营销原则，并将营销策略与理论见解相结合，应用于销售实践。
此外，所学的理论概念将通过课堂外真实场景的实际应用得到强化，通常是在受控条件下的本地企业中进行。这种实践经验使学生能够将理论与实践相结合，增强他们在市场营销和销售管理方面的理解和技能。
学术目标
完成瑞士市场营销学院的该课程后，毕业生将获得文凭，开启通往多条职业道路的大门。他们可以选择继续深造，例如攻读销售与市场营销博士学位，以提升专业知识，并深入钻研该领域的理论知识。此外，他们还可以选择从广告岗位到管理岗位等多元化的职业发展路径。
毕业生将拥有全球化的销售策略和市场营销视野，并具备强大的团队合作能力、卓越的沟通能力和高效的领导才能。这些全面的技能组合确保他们能够为各种专业领域和行业做出有效贡献。
3 years program
European Qualifications Framework: this program is equivalent to EQF Level 6 / European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS
The Bachelor of International Sales and Marketing (BBA) signifies the first level of achievement in any academic discipline.
At the end of the Bachelor (BBA) in International Sales and Marketing study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) to enter the labor market and contribute effectively and efficiently to organizations within this field.
The BBA in Sales and Marketing study program is suitable for students who want to follow a career in marketing or sales and become marketing and/or sales managers. These students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
In our bachelor's programs, you will:
Understand the way to serve in order to sell
Understand that the main purpose of a product is coming from your customer's needs.
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.
3 Years Program
The bachelor will take your Sales and Marketing leadership to the next level. In our bachelor's programs, you will:
Lay the foundation for future studies and professional achievement.
Study and apply innovative research methods.
Combine applied research and professional practice.
Prepare to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
WHY Study for a Bachelor at the Swiss International University: Earning a Bachelor's can increase your EARNING POWER. With a Bachelor, you could earn $1 MILLION more than a high school Diploma. (source: lifetime earnings, U.S. Census Bureau, American Community Survey)
Admission Requirements: Click here
One Year program required a High school certificate + 3 years of experience
European Qualifications Framework: this program is equivalent to EQF Level 6
The Executive Bachelor's of International Sales and Marketing (EBBA) signifies the first level of achievement in any academic discipline.
This Executive Bachelor (EBBA) in International Sales and Marketing course is made for students who worked directly after high school for at least 3 years in a managerial position, At the end of the Bachelor study program, the graduates are expected to combine theory with practice and display a sound knowledge of their Sales and Marketing industry. Students are equipped with new and very useful Sales and Marketing tools (including E-Sales and E-Marketing) to enter the labor market and contribute more effectively and efficiently to organizations within this field.
The Executive BBA in Sales and Marketing study program is suitable for students who want to follow a career in marketing or sales and become marketing and/or sales manager. This study program will be for a 12-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
In our executive bachelor's programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.
The bachelor will take your leadership to the next level. In our bachelor's programs, you will:
Lay the foundation for future for studies and professional achievement.
Study and apply innovative research methods.
Combine applied research and professional practice.
Prepare to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
Admission Requirements: Click here
European Qualifications Framework: this program is equivalent to EQF Level 7
Master of International Sales and Marketing (MBA) signifies the next level of achievement in any academic discipline.
At the end of the Master's (MBA) in International Sales and Marketing study program, graduates will combine theory with their work experience and display a sound knowledge of their Sales and Marketing industry. Students are equipped with useful Sales and Marketing tools (including E-Sales and E-Marketing) and theories to enter the labor market and contribute more effectively to organizations within this field.
MBA in Sales and Marketing study programs suitable for students who want to follow or keep a career in marketing or sales and become marketing and/or sales directors. This program contains a 12-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
While studying our Master's programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Publish works in peer-reviewed journals.
Become a successful researcher and professional.
1 year + thesis
Master's award will take your leadership to the next level. While studying our Master's programs, you will:
Study and apply innovative research methods.
Combine applied research and professional practice.
Be trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
Admission Requirements: Click here
EXECUTIVE MBA IN SALES AND MARKETING | ONE YEAR DURATION - NO BACHELOR REQUIRED
European Qualifications Framework: this program is equivalent to EQF Level 7
One Year program required a High school certificate + 5 years of experience
For Academic Researchers and Educators
Executive Master of International Sales and Marketing (EMBA) signifies the next level of achievement in any academic discipline.
This Executive Master (EMBA) in International Sales and Marketing study program is ideal for students who worked directly after high school for at least 3 years in a managerial position in the same field or a similar one. At the end of the Master's study program, graduates will combine theory with their experience and display a sound knowledge of the Sales and Marketing industry. Students are equipped with new and very useful Sales and Marketing tools (including E-Sales and E-Marketing) and theories to re-enter the labor market and contribute more effectively to organizations within this field.
The Executive MBA in Sales and Marketing study program is suitable for students who want to get a better career in marketing or sales and become head of marketing and/or sales. This study program will be for a 6-month study period where students will be taught the theory of marketing, sales, and essential skills needed for the industry through a series of lectures.
While studying our master's programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Publish works in peer-reviewed journals.
Become a successful researcher and professional.
Master's award will take your leadership to the next level. While studying our master's programs, you will:
Study and apply innovative research methods.
Combine applied research and professional practice.
Be Trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.
Admission Requirements: Click here
100% thesis-based doctoral program
European Qualifications Framework: this program is equivalent to EQF Level 8
The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research and then complete a defense. At the defense, you will present, discuss and defend your research thesis to a panel of academic experts in the field.
This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.
What is the word count for my thesis?
A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).
How long does my thesis take?
You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.
Are there any subjects to study?
No, this is a 100% thesis-based doctoral program.
Do you mention that studies are online or by distance on the final qualification?
No. The study method for the Doctorate of Philosophy program is not mentioned.
What title may I use if I successfully complete this program?
The Authorities have confirmed that candidates who successfully complete a program at the Swiss International University have the right to use the title they got from the Swiss International University.
What is the language of study and when can I begin?
Study Language: This study program is taught entirely in English / German / Russian / Arabic.
Is the Swiss International University Accredited by any recognized European accreditation body?
Yes, the Swiss International University is Accredited/Certified by many national and international bodies. please check our accreditation page
Which specialization can I do?
The specialization you are interested in having is the specialization you must write the whole thesis about.
Admission Requirements: Click here
You have 2 choices
Ph.D. in INTERNATIONAL SALES AND MARKETING
or
DBA in INTERNATIONAL SALES AND MARKETING
European Qualifications Framework: this program is equivalent to EQF Level 8
This is the highest educational level you can study at the Swiss International University. At this level, students are given the full knowledge not just know-how, our students should be able to come up with a new theory themselves, manage a big team and teach young professionals how to do things better; they are introduced to management as an academic discipline. A doctorate in Sales and Marketing is a very reputable qualification that is fully capable of providing great support to the careers of those who are related to the advertisement and marketing world. This qualification can provide help to people who want to sell products to their clients by attracting a great majority of visitors and increasing their sales. Actually, the main thing is that every business or more precisely product requires promotion no matter how good it is. You have to tell people about the qualities of a product because they will only consider using it when they will know it. For this reason, the field of sales and marketing is directly or indirectly relevant to every other field because to attract customers we all need promotion. The modern world has the advantage of fast communication and there are more than enough mediums utilized by professionals associated with the field of Sales and Marketing. The Internet is the most potent advertising medium of the modern era, which possesses the power of conveying messages in minutes to people worldwide. Social networks and other platforms especially have emerged as convincing marketing platforms because a large number of people from different parts of the world are associated with them. Those who pursue a Doctorate in Sales and Marketing are taught various strategies and skills, which can be employed for using Social Media to carry out the promotion of products and services. Similarly, E-Business is related to the application of ICT, that is information and communication technologies in carrying out business activities. It is also related to sales and marketing and the Doctorate in Sales and Marketing program provides students with knowledge about this field as well.
This course also focuses on highlighting the main difference between online as well as offline marketing strategies. People who obtain this qualification are capable of helping not online, but also offline businesses. The options corresponding to such training courses are designed for teaching students the development of products and services, which are in demand. It also provides a deep insight into the trends prevailing in the main industry. In short, it can be said that sales and marketing-related aspects of the main field are assembled in a doctorate program for carrying out the development of stronger business-related skills in the students. Generally, the admission criteria for students who want to be enrolled in this program are that they should have a Master’s degree in the same field or 7 years of working experience in the management of sphere in addition to any Bachelor’s degree or equivalent. The duration, of course, is one year plus a thesis.
Admission Requirements: Click here