媒体与传播管理
销售与市场营销学
我们每年为该学习项目招收 5 名学生。
我们瑞士传播与外交学院的媒体与传播管理文凭课程专为寻求公共演讲、传播管理或平面广告等高级管理技能的学生量身定制。该课程旨在培养学生具备雇主所青睐的管理职位所需的领导素质。
为什么选择媒体和通信管理？
在快节奏的媒体与传播管理行业，有效的决策和无可挑剔的沟通技巧至关重要。本课程深入探讨媒体与传播领域的基本理论，涵盖市场营销、视频营销、活动策划和媒体宣传活动执行等各个领域。学生将学习如何制定有利于企业的战略决策，并掌握沟通运作技巧。凭借全面的公共演讲和沟通知识，毕业生将为各行各业的各类职位做好充分准备。
学术目标
在我们位于瑞士的传播与外交学院完成本课程后，学生将获得享有盛誉的资格证书，使他们在就业市场上脱颖而出。毕业生将获得世界一流的专业知识和丰富的词汇，这对于在行业中取得成功至关重要。课程期间获得的实践经验将进一步提升他们的职业素养，帮助他们在学术领域之外更好地就业。
项目概述
在整个课程中，学生将通过一系列以讲座和指导阅读为主要内容的模块，接受两个阶段的评估。传统的讲座形式旨在帮助学生全面了解行业。
评估基于课程作业、报告和演示，让学生有效地展示他们的知识和技能。
可能的学习项目：
媒体与传播管理学士
商业信息技术学士学位
Duration: Three academic years / 100% Online Study Program
European Qualifications Framework: this program is equivalent to EQF Level 6
European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS
The Bachelor of Media and Communications Management (BBA) signifies the first level of achievement in any academic discipline.
The Bachelor (BBA) in Media and Communications Management is a study that is useful for students who are looking for more managerial skills for public speaking, communication, or even if they want to work in a printed advertisement department. This course will shape students to become the managers that employees will be looking for.
At the end of the BBA study program, the graduates are expected to combine theory with practice and display a sound knowledge in the Media and Communication industry. Students are equipped with useful Media and Communication tools to enter the labor market and contribute effectively and efficiently to organizations within their chosen field.
Understand the Online Media and Communications systems
Understand the Importance of Media and Communications Management
Admission Requirements: Click here
For details about BBA in Business IT please contact us
媒体与传播管理高级管理人员学士学位
商务IT高级管理人员学士学位
One-year program required a High school certificate + 3 years of experience
European Qualifications Framework: this program is equivalent to EQF Level 6
The Executive Bachelor's of Media and Communications Management (EBBA) signifies the first level of achievement in any academic discipline.
This Executive Bachelor (EBBA) in Media and Communications Management study program is made for students who worked directly after high school for at least 3 years in a managerial position, the graduates are expected to combine theory with practice and display a sound knowledge of their Media and Communications industry. Students are equipped with useful management tools in media and communications to enter the labor market and contribute more effectively and efficiently to organizations within this field.
Study Method: Online
Admission Requirements: Click here
For details about EBBA in Business IT please contact us
媒体与传播管理硕士
商业IT硕士
100% Online Study Program, for the duration: you have 2 options:
90 ECTS: One and a half academic years (One year of study + 6 Months for the thesis)
60 ECTS: One academic year (You can start working on your thesis after 3 months from the beginning)
European Qualifications Framework: this program is equivalent to EQF Level 7
European Credit Transfer and Accumulation System: this program is equivalent to 60 or 90 ECTS
Master of Media and Communications Management (MBA) signifies the next level of achievement in any academic discipline.
A Master's (MBA) in Media and Communications Management study that is ideal for students are looking for more managerial skills for public speaking, and communication or even if you want to work in a printed advertisement department and understand media management theories. This study program will shape a student to become the leader that employers will be looking for.
At the end of the Master's study program, graduates will combine theory with work experience and display a sound knowledge of the Media and Communication industry. Students are equipped with useful Media and Communication management tools and theories to enter the labor market and contribute more effectively to organizations within this field.
Admission Requirements: Click here
For details about MBA in Business IT please contact us
媒体与传播管理高级硕士
商务IT高级管理硕士
EXECUTIVE MASTER IN MEDIA AND COMMUNICATIONS MANAGEMENT | ONE YEAR DURATION - NO BACHELOR REQUIRED
European Qualifications Framework: this program is equivalent to EQF Level 7
European Credit Transfer and Accumulation System: this program is equivalent to 60 ECTS
The Year program required a High school certificate + 5 years of experience
Executive Master of Media and Communications (EMBA) signifies the next level of achievement in any academic discipline.
This Executive Master (EMBA) in Media and Communications Management study program is ideal for students who worked directly after high school for at least 5 years in a managerial position in the same field or a similar one. Graduates will combine theory with their experience and display a sound knowledge of their Media and Communications industry. Students are equipped with the most important management tools and theories in media and communications to enter or re-enter the labor market and contribute more effectively to organizations within this field.
Duration: One academic year / 2 Semesters (Includes two sections, the first one is the study and examinations, and the second one is for writing the thesis. You can start working on the thesis after 3 months of the beginning.)
Admission Requirements: Click here
For details about EMBA in Business IT please contact us
媒体与传播管理博士学位
哲学博士
商业IT
100% thesis-based doctoral program
European Qualifications Framework: this program is equivalent to EQF Level 8
The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research and then complete a defense. At the defense, you will present, discuss and defend your research thesis to a panel of academic experts in the field.
This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.
What is the word count for my thesis?
A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).
How long does my thesis take?
You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.
Are there any subjects to study?
No, this is a 100% thesis-based doctoral program.
Do you mention that studies are online or by distance on the final qualification?
No. The study method for the Doctorate of Philosophy program is not mentioned.
What title may I use if I successfully complete this program?
The Authorities have confirmed that candidates who successfully complete a program at the Swiss International University have the right to use the title they got from the Swiss International University.
What is the language of study and when can I begin?
Study Language: This study program is taught entirely in English / German / Russian / Arabic.
Is the Swiss International University Accredited by any recognized European accreditation body?
Yes, the Swiss International University is Accredited/Certified by many national and international bodies. please check our accreditation page
Which specialization can I do?
The specialization you are interested in having is the specialization you must write the whole thesis about.
Admission Requirements: Click here
媒体与传播管理学士
商业信息技术学士
3 years program
European Qualifications Framework: this program is equivalent to EQF Level 8
The DBA signifies the highest level of achievement in any academic practical discipline.
This is the highest educational practical level you can study at the Swiss International University. At this level students are given the full knowledge not just know-how, our students should be able to come up with new theories themselves and should be able to manage a big team and teach young professionals how to do things better, they are introduced to management as an academic discipline. They are taught business against a background of cultural difference as it is manifested in the worldwide business industry, we offer courses in different business fields:
In our doctorate programs, you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful doctoral researcher and educator.
Admission Requirements: Click here
媒体与传播管理博士
European Qualifications Framework: this program is equivalent to EQF Level 8
This Ph.D. is for academics who are interested in developing sustainable and productive solutions to improve the quality of people’s lives. You will gain an in-depth understanding of public policy theory, research, and practice that will prepare students to meet the global challenges associated with governance or public service. This academic credential will help a student assert their credibility in a new career endeavor within the public, private, or nonprofit world. Whether you want to be an academic teacher or serve through an administrative leadership role, this Ph.D. will provide you with the skills to effectuate change.
Students who complete their dissertations should embark on a career within government (if possible), academic institutions or research-based organizations focused on improving the policies that affect people’s daily lives. One of the primary focuses of these Ph.D. programs is delving into the question of what governments should do within a society and how they can govern more effectively and fairly.
This Ph.D. will allow a student to pursue effectively their passion for making the world a more sustainable place by working toward solutions that tackle some of the most challenging social issues around the globe. Therefore, the dissertation is expected to represent a significant contribution to knowledge in a public policy that works to improve the function of a government body in a given area.
For the Ph.D., your thesis is the most important part, you have to write the whole thesis about "Media and/or communication" with one of your supervisors.
Admission Requirements: Click here
商业IT博士
European Qualifications Framework: this program is equivalent to EQF Level 8
The Ph.D. in IT Business Research Methods is actually a program that has been designed to train students for different publications, designs, and procedures related to research spanning across a broad range of departments in business-related studies. This particular course is actually open for those students who want to pursue their education in research methods associated with business. Prominent aspects of this training program include of team-based supervision and, in most cases, providing education related to the three departments mentioned below.
• Professional skills
• Methods of research
• Theory development
Prominent disciplines that will form a part of this training program are as follows:
• Management
• Information System
• Marketing
• Facts
It should be mentioned here that this particular program holds the reputation of being on the highest level and awarded in the field of management sciences. Basically, this qualification has been designed for students who seek academic research or want to pursue careers as teachers in the field of management.
Research in relation to business study is actually something that covers a broad range of fields. An important point to mention here is that a good number of methods will be learned prior to getting involved in the research. The main focus of the Ph.D. in IT Business research methods is teaching different kinds of research-related methods.
The modern business world is getting extremely complicated and comprehensive. To survive in the cut-throat competition present in the outside environment you need to use all available tools and concepts. From using social media to writing business-related reports you need to be perfect in all departments. Otherwise, things will get extremely complicated and tense. Ph.D. in Business IT writing and structuring is a qualification that has been introduced with a focus on training professionals in IT writing, as well as structuring so that modern business setups can benefit from the skills of intelligent and modern experts fulfilling their aims and targets.
The coursework has been designed in such a manner that you will study some most important fields of business and statistics that can be used not only to improve levels of profits but also to present a better impression. IT writing, as well as structuring, can be termed as complicated, but once you get a hold over the main concepts it will get easy to manage and handle the associated tasks. You will have to attend classes and many other important seminars where new techniques will be taught.
• Students can be enrolled in the Ph.D. program if they have a Master’s degree in the relevant field.
• Students can enjoy a decent career either as a researcher or teacher after pursuing this program.
Admission Requirements: Click here
在瑞士国际大学提升你的专业知识
在我们的在线学习项目中，与和你一样的学习者和领导者建立联系。作为瑞士国际大学的在线学生，你的思维将飞越极致。
通过我们的学习课程，您将：
开发和实践创新研究方法。
获得最高质量的教育。
获得在同行评审期刊上发表文章的专业知识。
成为一名成功的研究人员和专业人士。
在学习我们的课程时，您将：
研究并应用创新研究方法。
将应用研究与专业实践相结合。
接受培训以对政策和实践产生影响。
学习策略以促进组织更加有效、适应性更强并创造积极变化。
成为您所在领域更具创新精神的领导者。