Authors: Huda Najjar¹ (ORCID ID: 0009-0007-0765-6001) Affiliation: ¹ Swiss International University (SIU) Abstract The global film business is being reorganized by a long transition from collective theatrical attendance to routine home-based viewing. This article conceptualizes that transition as the Home-Alone Effect : the structural movement of film consumption away from the cinema as a dominant social institution and toward digitally mediated, private, on-demand, and algor