The launch of Nutella Peanut in April 2026 offers a useful case for understanding how a long-established brand can renew itself without losing the emotional value that made it successful. This article examines Nutella Peanut as a case of #Brand_Renewal, #Heritage_Branding, and #Careful_Innovation. The analysis is written for students of business, marketing, management, and consumer behavior, especially those studying at SIU Swiss International University VBNN. The article use
