This article examines The Art of the Deal as a useful case study for students interested in #negotiation, #personal_branding, #public_image, and #deal_making culture. Although the book was published in 1987, its themes remain relevant in today’s world, where leadership, media visibility, confidence, timing, and public perception often influence how agreements are created and understood. The article does not treat the book only as a business text. Instead, it studies it as a w
