About the Program
The Master of Science in Marketing at Swiss International University (SIU) is an advanced postgraduate study program designed for professionals, managers, entrepreneurs, and future marketing leaders who want to develop strong knowledge in modern marketing strategy, consumer behavior, branding, digital marketing, communication, and applied business research. This program is delivered across SIU Zurich, SIU Dubai, and SIU Bishkek.
Program Overview
The program is delivered 100% in English through a blended study method, combining flexible online learning with selected academic activities and optional on-campus engagement. Students may complete their thesis defense on campus in Zurich, Dubai, or Bishkek, giving the program an international academic and professional dimension.
Program Title: Master of Science in Marketing
Study Level: Equal to ISCED / EQF Level 7*
European Cycle: Equal to the 2nd European cycle
Duration: 18 Months
Study Method: Blended
Language of Study: 100% English
ECTS: Equal to 90 ECTS
Tuition Fee: CHF 49,000
Thesis Defense: Zurich, Dubai, or Bishkek campus
*ISCED means the International Standard Classification of Education, a global framework used to compare education levels internationally. EQF means the European Qualifications Framework, which helps compare qualifications across European education systems. Level 7 usually refers to master’s-level studies.
This program starts once per year, on the first Monday of October. The first intake began in October 2013.
Program Content
First Year: 9 Modules
Strategic Marketing Management
Consumer Behavior and Market Psychology
Brand Management and Corporate Identity
Digital Marketing and Social Media Strategy
Marketing Analytics and Data-Driven Decisions
Integrated Marketing Communications
International Marketing and Global Markets
Sales Strategy and Customer Relationship Management
Research Methods for Marketing
Second Year: Thesis
Master Thesis in Marketing
Thesis Defense
The thesis allows students to apply marketing theories, research methods, and strategic thinking to a real or research-based marketing topic. The defense may be completed on campus in Zurich, Dubai, or Bishkek.
Learning Themes
The program focuses on important themes in modern marketing, including:
Marketing strategy, consumer behavior, branding, digital communication, social media, customer experience, marketing analytics, international marketing, sales management, market research, innovation in marketing, ethical communication, and strategic decision-making.
Students are expected to develop the ability to understand markets, analyze customer needs, design effective marketing strategies, and communicate value in competitive local and international environments.
Typical Class Profile
Class size: Up to 25 students
Female participants: 63%
Average age: 35 years
Nationalities represented: 17
Average professional experience: 10 years
Benefits of the Program
The Master of Science in Marketing is designed for learners who want to combine strategic business knowledge with modern marketing skills. It supports professionals who want to understand customers, build strong brands, use digital tools effectively, and make marketing decisions based on research and data.
Key benefits include:
Flexible blended learning, 100% English instruction, international thesis defense options, practical marketing modules, strong focus on digital marketing and branding, development of research and communication skills, and a global classroom with experienced professionals from different industries and countries.
Who Can Apply?
This program is suitable for applicants who hold a bachelor’s degree or an equivalent qualification and wish to continue to master’s-level studies in marketing.
It is especially suitable for:
Marketing professionals, business graduates, brand managers, sales managers, entrepreneurs, consultants, communication specialists, digital marketing professionals, project managers, and applicants from related fields who want to develop advanced marketing and strategic communication skills.
Applicants should have a good command of English and an interest in marketing, business strategy, consumer behavior, digital communication, branding, and applied research.