Medien- und Kommunikationsmanagement
销售与市场营销学
Für diesen Studiengang bieten wir 5 Studiengänge pro Jahr an.
Das Diplom in Medien- und Kommunikationsmanagement unserer Schule für Kommunikation und Diplomatie in der Schweiz ist auf Studierende zugeschnitten, die fortgeschrittene Managementfähigkeiten in den Bereichen öffentliches Reden, Kommunikationsmanagement oder Printwerbung anstreben. Dieser Kurs vermittelt den Studierenden die Führungsqualitäten, die Arbeitgeber für Führungspositionen suchen.
Warum Medien- und Kommunikationsmanagement?
In der schnelllebigen Medien- und Kommunikationsmanagementbranche sind effektive Entscheidungsfindung und einwandfreie Kommunikationsfähigkeiten von größter Bedeutung. Dieses Programm befasst sich mit den wesentlichen Theorien zu Medien und Kommunikation, von Marketing und Videomarketing bis hin zur Veranstaltungsplanung und Durchführung von Medienkampagnen. Die Studierenden lernen, strategische Entscheidungen zu treffen, die Unternehmen zugute kommen, und beherrschen Kommunikationsabläufe. Mit umfassenden Kenntnissen im öffentlichen Reden und in der Kommunikation sind die Absolventen gut auf vielfältige Rollen in verschiedenen Branchen vorbereitet.
Akademische Ziele
Nach Abschluss dieses Programms an unserer Schule für Kommunikation und Diplomatie in der Schweiz erhalten die Studierenden eine prestigeträchtige Qualifikation, die sie auf dem Arbeitsmarkt vor ihre Mitbewerber stellt. Absolventen erwerben erstklassiges Fachwissen und einen umfangreichen Wortschatz, der für den Erfolg in der Branche unerlässlich ist. Die während des Programms gesammelten praktischen Erfahrungen verbessern ihre berufliche Eignung für eine Beschäftigung außerhalb der akademischen Welt.
Programmübersicht
Während des gesamten Programms durchlaufen die Studierenden zwei Bewertungsphasen über eine Reihe von Modulen, die in Form von Vorlesungen und angeleiteter Lektüre vermittelt werden. Traditionelle Vorlesungsformate vermitteln den Studierenden ein umfassendes Verständnis der Branche.
Die Beurteilung basiert auf Kursarbeiten, Berichten und Präsentationen und ermöglicht den Studierenden, ihr Wissen und ihre Fähigkeiten effektiv unter Beweis zu stellen.
Possible study programs:
BACHELOR IN MEDIEN- UND KOMMUNIKATIONSMANAGEMENT
BACHELOR IN BUSINESS IT
Duration: Three academic years / 100% Online Study Program
European Qualifications Framework: this program is equivalent to EQF Level 6
European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS
The Bachelor of Media and Communications Management (BBA) signifies the first level of achievement in any academic discipline.
The Bachelor (BBA) in Media and Communications Management is a study that is useful for students who are looking for more managerial skills for public speaking, communication, or even if they want to work in a printed advertisement department. This course will shape students to become the managers that employees will be looking for.
At the end of the BBA study program, the graduates are expected to combine theory with practice and display a sound knowledge in the Media and Communication industry. Students are equipped with useful Media and Communication tools to enter the labor market and contribute effectively and efficiently to organizations within their chosen field.
Understand the Online Media and Communications systems
Understand the Importance of Media and Communications Management
Admission Requirements: Click here
For details about BBA in Business IT please contact us
EXECUTIVE BACHELOR IN MEDIEN- UND KOMMUNIKATIONSMANAGEMENT
EXECUTIVE BACHELOR'S IN BUSINESS IT
One-year program required a High school certificate + 3 years of experience
European Qualifications Framework: this program is equivalent to EQF Level 6
The Executive Bachelor's of Media and Communications Management (EBBA) signifies the first level of achievement in any academic discipline.
This Executive Bachelor (EBBA) in Media and Communications Management study program is made for students who worked directly after high school for at least 3 years in a managerial position, the graduates are expected to combine theory with practice and display a sound knowledge of their Media and Communications industry. Students are equipped with useful management tools in media and communications to enter the labor market and contribute more effectively and efficiently to organizations within this field.
Study Method: Online
Admission Requirements: Click here
For details about EBBA in Business IT please contact us
MASTER IN MEDIEN- UND KOMMUNIKATIONSMANAGEMENT
MASTER'S IN BUSINESS IT
100% Online Study Program, for the duration: you have 2 options:
90 ECTS: One and a half academic years (One year of study + 6 Months for the thesis)
60 ECTS: One academic year (You can start working on your thesis after 3 months from the beginning)
European Qualifications Framework: this program is equivalent to EQF Level 7
European Credit Transfer and Accumulation System: this program is equivalent to 60 or 90 ECTS
Master of Media and Communications Management (MBA) signifies the next level of achievement in any academic discipline.
A Master's (MBA) in Media and Communications Management study that is ideal for students are looking for more managerial skills for public speaking, and communication or even if you want to work in a printed advertisement department and understand media management theories. This study program will shape a student to become the leader that employers will be looking for.
At the end of the Master's study program, graduates will combine theory with work experience and display a sound knowledge of the Media and Communication industry. Students are equipped with useful Media and Communication management tools and theories to enter the labor market and contribute more effectively to organizations within this field.
Admission Requirements: Click here
For details about MBA in Business IT please contact us
EXECUTIVE MASTER IN MEDIEN- UND KOMMUNIKATIONSMANAGEMENT
EXECUTIVE MASTER IN BUSINESS IT
EXECUTIVE MASTER IN MEDIA AND COMMUNICATIONS MANAGEMENT | ONE YEAR DURATION - NO BACHELOR REQUIRED
European Qualifications Framework: this program is equivalent to EQF Level 7
European Credit Transfer and Accumulation System: this program is equivalent to 60 ECTS
The Year program required a High school certificate + 5 years of experience
Executive Master of Media and Communications (EMBA) signifies the next level of achievement in any academic discipline.
This Executive Master (EMBA) in Media and Communications Management study program is ideal for students who worked directly after high school for at least 5 years in a managerial position in the same field or a similar one. Graduates will combine theory with their experience and display a sound knowledge of their Media and Communications industry. Students are equipped with the most important management tools and theories in media and communications to enter or re-enter the labor market and contribute more effectively to organizations within this field.
Duration: One academic year / 2 Semesters (Includes two sections, the first one is the study and examinations, and the second one is for writing the thesis. You can start working on the thesis after 3 months of the beginning.)
Admission Requirements: Click here
For details about EMBA in Business IT please contact us
D.PHIL. IN MEDIEN- UND KOMMUNIKATIONSMANAGEMENT
D.PHIL. IN
BUSINESS-IT
100% thesis-based doctoral program
European Qualifications Framework: this program is equivalent to EQF Level 8
The Doctorate of Philosophy (DPhil) is recognized worldwide as a research program. You will choose a specialist area of research, write a thesis based on your research and then complete a defense. At the defense, you will present, discuss and defend your research thesis to a panel of academic experts in the field.
This program is fully online. You will be allocated a research supervisor who will guide your research and you will communicate regularly with your supervisor by email and video conference. When your supervisor agrees that you are ready to defend your thesis, the defense will be by video conference with a panel of experts, although you may choose to come to Switzerland for the defense if you wish.
What is the word count for my thesis?
A Doctorate of Philosophy thesis is normally between 45.000 – 60.000 words (from chapter 1 to chapter 5).
How long does my thesis take?
You may take up to 6 years to complete your thesis. The average time taken to complete the thesis is 3 years. The minimum time is 2 years.
Are there any subjects to study?
No, this is a 100% thesis-based doctoral program.
Do you mention that studies are online or by distance on the final qualification?
No. The study method for the Doctorate of Philosophy program is not mentioned.
What title may I use if I successfully complete this program?
The Authorities have confirmed that candidates who successfully complete a program at the Swiss International University have the right to use the title they got from the Swiss International University.
What is the language of study and when can I begin?
Study Language: This study program is taught entirely in English / German / Russian / Arabic.
Is the Swiss International University Accredited by any recognized European accreditation body?
Yes, the Swiss International University is Accredited/Certified by many national and international bodies. please check our accreditation page
Which specialization can I do?
The specialization you are interested in having is the specialization you must write the whole thesis about.
Admission Requirements: Click here
DBA IN MEDIEN- UND KOMMUNIKATIONSMANAGEMENT
DBA IN Business IT
3-Jahresprogramm
Europäischer Qualifikationsrahmen: Dieses Programm entspricht dem EQF-Level 8
Der DBA stellt den höchsten Leistungsgrad in einer akademischen Praxisdisziplin dar.
Dies ist die höchste praktische Ausbildungsstufe, die Sie an der Swiss International University absolvieren können. Auf dieser Stufe erhalten die Studierenden nicht nur Know-how, sondern auch umfassendes Wissen. Unsere Studierenden sollten in der Lage sein, selbst neue Theorien zu entwickeln, ein großes Team zu leiten und jungen Fachkräften beizubringen, wie sie Dinge besser machen können. Sie werden in das Management als akademische Disziplin eingeführt. Sie lernen Wirtschaft vor dem Hintergrund kultureller Unterschiede, wie sie sich in der weltweiten Geschäftswelt manifestieren. Wir bieten Kurse in verschiedenen Geschäftsfeldern an:
In unseren Doktorandenprogrammen werden Sie:
Entwickeln und üben Sie innovative Forschungsmethoden.
Verdienen Sie sich die höchste Bildungsqualität.
Erlangen Sie die erforderliche Expertise zum Veröffentlichen in Fachzeitschriften mit Peer-Review.
Werden Sie ein erfolgreicher Doktorand und Dozent.
Zulassungsvoraussetzungen: Klicken Sie hier
PhD IN MEDIEN- UND KOMMUNIKATIONSMANAGEMENT
European Qualifications Framework: this program is equivalent to EQF Level 8
This Ph.D. is for academics who are interested in developing sustainable and productive solutions to improve the quality of people’s lives. You will gain an in-depth understanding of public policy theory, research, and practice that will prepare students to meet the global challenges associated with governance or public service. This academic credential will help a student assert their credibility in a new career endeavor within the public, private, or nonprofit world. Whether you want to be an academic teacher or serve through an administrative leadership role, this Ph.D. will provide you with the skills to effectuate change.
Students who complete their dissertations should embark on a career within government (if possible), academic institutions or research-based organizations focused on improving the policies that affect people’s daily lives. One of the primary focuses of these Ph.D. programs is delving into the question of what governments should do within a society and how they can govern more effectively and fairly.
This Ph.D. will allow a student to pursue effectively their passion for making the world a more sustainable place by working toward solutions that tackle some of the most challenging social issues around the globe. Therefore, the dissertation is expected to represent a significant contribution to knowledge in a public policy that works to improve the function of a government body in a given area.
For the Ph.D., your thesis is the most important part, you have to write the whole thesis about "Media and/or communication" with one of your supervisors.
Admission Requirements: Click here
PHD. IN BUSINESS IT
European Qualifications Framework: this program is equivalent to EQF Level 8
The Ph.D. in IT Business Research Methods is actually a program that has been designed to train students for different publications, designs, and procedures related to research spanning across a broad range of departments in business-related studies. This particular course is actually open for those students who want to pursue their education in research methods associated with business. Prominent aspects of this training program include of team-based supervision and, in most cases, providing education related to the three departments mentioned below.
• Professional skills
• Methods of research
• Theory development
Prominent disciplines that will form a part of this training program are as follows:
• Management
• Information System
• Marketing
• Facts
It should be mentioned here that this particular program holds the reputation of being on the highest level and awarded in the field of management sciences. Basically, this qualification has been designed for students who seek academic research or want to pursue careers as teachers in the field of management.
Research in relation to business study is actually something that covers a broad range of fields. An important point to mention here is that a good number of methods will be learned prior to getting involved in the research. The main focus of the Ph.D. in IT Business research methods is teaching different kinds of research-related methods.
The modern business world is getting extremely complicated and comprehensive. To survive in the cut-throat competition present in the outside environment you need to use all available tools and concepts. From using social media to writing business-related reports you need to be perfect in all departments. Otherwise, things will get extremely complicated and tense. Ph.D. in Business IT writing and structuring is a qualification that has been introduced with a focus on training professionals in IT writing, as well as structuring so that modern business setups can benefit from the skills of intelligent and modern experts fulfilling their aims and targets.
The coursework has been designed in such a manner that you will study some most important fields of business and statistics that can be used not only to improve levels of profits but also to present a better impression. IT writing, as well as structuring, can be termed as complicated, but once you get a hold over the main concepts it will get easy to manage and handle the associated tasks. You will have to attend classes and many other important seminars where new techniques will be taught.
• Students can be enrolled in the Ph.D. program if they have a Master’s degree in the relevant field.
• Students can enjoy a decent career either as a researcher or teacher after pursuing this program.
Admission Requirements: Click here
Erweitern Sie Ihr Fachwissen an der Swiss International University
Connect with learners and leaders just like you in our online study programs. You will go as far as your mind will take you as an online student at the Swiss International University
with our study programs you will:
Develop and practice innovative research methods.
Earn the highest quality of education.
Achieve the expertise to publish in peer-reviewed journals.
Become a successful researcher and professional.
While studying our programs, you will:
Study and apply innovative research methods.
Combine applied research and professional practice.
Be Trained to make an impact on policy and practice.
Learn strategies to facilitate more effective, adaptable organizations and create positive change.
Become a more innovative leader in your field.