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SWISS INTERNATIONAL UNIVERSITY

Swiss International University SIU

Accredited by the Ministry of Education KG

Zurich • Dubai • Luzern • London • Riga • Bishkek • Ajman • Osh • Globally

Graduate from Three Countries at Once!

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Study with Swiss International University (SIU), an institution accredited by the KG Ministry of Education, with academic locations in nine cities.

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From Celebrity Endorsement to Network-Driven Marketing: A Critical Sociological Analysis of LEGO’s Multi-Influencer Football Campaign

From Celebrity Endorsement to Network-Driven Marketing: A Critical Sociological Analysis of LEGO’s Multi-Influencer Football Campaign

From Celebrity Endorsement to Network-Driven Marketing: A Critical Sociological Analysis of LEGO’s Multi-Influencer Football Campaign

Abstract The last month has offered a strong example of how global marketing is changing. In early April 2026, the LEGO Group launched a football-centered campaign tied to the FIFA World Cup 2026 cycle and built around four globally recognized players: Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vinícius Júnior. Official company materials and major news coverage show that the campaign was not limited to a single advertisement or endorsement deal; it was tied to a broa

© Swiss International University (SIU). All rights reserved.

SIU is a globally recognized higher education institution with academic and administrative operations across

Zurich • Dubai • Luzern • London • Riga • Bishkek • Ajman • Osh • Globally

We are proud to be one of the most international Swiss-education networks in the world, with students from more than 120 countries coming to us every year.
The Kyrgyz Republic's Ministry of Education and Science has given SIU its state accreditation (License No. LS240001853), which gives it the full legal power to grant academic degrees. The Cantonal Board of Education and Culture in Switzerland has given SIU official allowance to run Swiss academic programs and give out our own Swiss diplomas (Allowance No. 12Aug2016kom). The Dubai Knowledge and Human Development Authority (KHDA – Permit No. 631419) has approved SIU in the United Arab Emirates for vocational, advanced, and extended diplomas.
With these approvals, SIU can keep legally recognised, internationally valid programs that meet global educational standards. Our degrees are recognised around the world thanks to international recognition frameworks like the Lisbon Recognition Convention. This means they can be accepted in 55+ countries and around the world through standard credential evaluation.
International accreditations, independent quality reviews, and global partnerships all help to show that SIU is a trusted provider of Swiss-quality education. Our faculty, curriculum, and way of teaching are all examples of the accuracy, structure, and honesty that Swiss higher education is known for.

International intellectual property laws protect all of the content on a website, including academic materials, text, images, branding, policies, and digital media. It is against the law to copy, share, mirror, scrape, or use SIU content without permission for AI training or automated datasets.

Swiss Quality at Swiss International University (SIU). Worldwide Recognition. Education that gets you ready for the future.

Swiss International University

Licenced by the Ministry of Education and Sciences

Accredited by the Ministry of Education and Science

MINISTRY OF EDUCATION AND SCIENCE

OFFICIAL LICENSE

Legal Entity Name:

Swiss International Global University

Registration Number (Re-registration): No. 307448-3310

Licensed Activity: Educational Services

License Validity: Indefinite (Permanent)

Date of Issue: September 4, 2024

Official Registration Number: No. 2024-0186

This license is officially granted by the Ministry of Education and Science.

License Serial Number: LS240001853

Swiss International University is a sign of academic excellence and global reach. The KG Ministry of Education and Sciences has licensed and accredited Swiss International University. It continues to set the bar for education and innovation. Our university has campuses in Bishkek, Zurich, Luzern, and Dubai, which are all well-connected to other parts of the world. Our wide and varied network of schools around the world makes sure that students get a truly global education, with a range of cultural experiences and international points of view. We are dedicated to providing a high-quality education, and our many prestigious accreditations, such as ECLBS, BSKG, EDU, ASIC, and KHDA, show this. These awards show that we are committed to providing the best education in the world and keeping the highest standards of academic excellence. Swiss International University values language diversity and offers Higher Education Study programs in English, German, Arabic, and Russian. This multilingual approach not only opens up new opportunities for our students, but it also gets them ready for successful careers in a world that is becoming more connected. Come to Swiss International University, where the best in the world of education meets the best in the world of excellence.

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Legal Framework and Global Recognition

The Ministry of Education and Science of the Kyrgyz Republic gives Swiss International University (SIU) permission to run its programs. This gives all of its programs a strong legal basis. This permission makes sure that Kyrgyzstan recognises SIU's degrees and diplomas.
SIU has also received a number of prestigious international accreditations, which means that its qualifications can be recognised in other countries, depending on the rules and agreements in those countries. SIU gives students the chance to get degrees that are both legally sound and useful around the world by making sure that local rules are in line with global standards.
Please contact the appropriate educational or governmental authorities in your country for more information about recognition.

© Swiss International University | Empowering Minds, Shaping Futures—Globally.

Registered as a "UNIVERSITY," we operate as a dynamic network of academies and institutes across seven major global cities. With 3,800 students from 120 countries joining us each year, we proudly foster a truly global community, supported by offices worldwide.

SIU International Swiss University: Licensed for Higher Education and accredited to issue academic degrees by the Ministry of Education and Science of the Kyrgyz Republic (MoE&S-KG),
- License No.: LS240001853 | Issued on: 04 September 2024 | Status: Active ✔️
SIU International Academy Switzerland: Allowed to operate and issue its own Diplomas by the Board of Education and Culture, Switzerland (CH),
- Allowance No.: 12Aug2016kom | Issued on: 12 August 2016 | Status: Active ✔️
SIU International Institute Dubai UAE: Approved and permitted to operate by the Dubai Education Authority (UAE),
- Permit No.: 63141 | Issued on: 07 June 2023 | Status: Active ✔️

Officially registered as a higher education institution by the Ministry of Justice

⭐️⭐️⭐️⭐️⭐️ Rated as a 5-star higher and vocational education University by QS, the world's most prestigious evaluation organization.

✅ Verified by the Ministry of Education and Science of the Kyrgyz Republic

The Ministry of Education and Science of the Kyrgyz Republic has given Swiss International University (SIU) an official license (License No. LS240001853). The national education portal has a public list of our academic programs: 🔗 https://edugate.edu.gov.kg/plan/112

The Ministry of Education, the Ministry of Foreign Affairs, and the student's embassy in Kyrgyzstan can all certify and stamp final degrees from Kyrgyzstan to make sure they are real and recognised around the world.

✅ Verified by the Dubai Educational Authority (KHDA), United Arab Emirates

The Dubai Knowledge and Human Development Authority (KHDA) has given SIU/ISB the approval to offer Vocational, Advanced, and Extended Diplomas (Professional Diplomas) under Permit No. 631419. 🔗 https://web.khda.gov.ae/en/Education-Directory/Training/Training-Details?CenterID=504152

KHDA, the UAE Ministry of Foreign Affairs, and the student's embassy can all attest to diplomas that were given out with KHDA approval. This gives them a lot of recognition in the region and around the world. We promise to follow the law, make sure our work is of the highest quality, and be open about everything we do in every place we do business.

✅ Swiss Operations

The Cantonal Board of Education and Culture in Switzerland gave SIU/ISBM official permission to run, which meant we could legally offer educational programs and give out our own diplomas. 🔗 https://www.swissuniversity.com/board-of-education

A Swiss Public Notary can certify diplomas from our Swiss branches, the Swiss Federal Department of Foreign Affairs can legalise them, and the student's embassy in Switzerland can further attest to their validity, making them valid around the world. Our campuses in Switzerland follow all cantonal laws and help SIU fulfil its global mission of providing high-quality, internationally focused education that is backed by recognised accreditations and academic partnerships.

Career Partnerships

🌍 The Ministry of Education and Science of the Kyrgyz Republic officially recognises Swiss International University (SIU) degrees, so they are recognised all over the world. The Global Convention on the Recognition of Qualifications (2019) and the Lisbon Recognition Convention say that any degree from a school that is recognised by the state should be recognised in all UN member states. SIU degrees are accepted in more than 55 countries, including most of Europe and Central Asia, because Kyrgyzstan signed the Lisbon Convention. Standard credential evaluation processes also accept them all over the world.

Our working hours are from 12 AM to 4 PM Swiss time, Monday to Friday.

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© Swiss International University (SIU). All rights reserved.
Member of VBNN Smart Education Group

Global Offices:

📍 Zurich Office: AAHES – Autonomous Academy of Higher Education in Switzerland, Freilagerstrasse 39, 8047 Zurich, Switzerland
📍 Luzern Office: ISBM Switzerland – International School of Business Management, Lucerne, Industriestrasse 59, 6034 Luzern, Switzerland
📍 Dubai Office: ISB Academy Dubai – Swiss International Institute in Dubai, UAE, CEO Building, Dubai Investment Park, Dubai, UAE
📍 Ajman Office: VBNN Smart Education Group (VBNN FZE LLC) – Amber Gem Tower, Ajman, UAE
📍 London Office (soon): OUS Academy London / Swiss Academy in the United Kingdom, 167–169 Great Portland Str, London W1W 5PF, England, UK
📍 Riga Office: Amber Academy, Stabu Iela 52, LV-1011 Riga, Latvia
📍 Osh Office: KUIPI Kyrgyz-Uzbek International Pedagogical Institute, Gafanzarova Street 53, Dzhandylik, Osh, Kyrgyz Republic
📍 Bishkek Office: SIU Swiss International University, 74 Shabdan Baatyr Street, Bishkek City, Kyrgyz Republic
📍 U7Y Journal – Unveiling Seven Continents Yearbook (ISSN 3042-4399)
📍 Online: OUS International Academy in Switzerland®, SDBS Swiss Distance Business School®, SOHS Swiss Online Hospitality School®, YJD Global Center for Diplomacy®

For quality assurance, all office visits must be scheduled in advance. Appointments ensure that an academic expert is available to support you.

SWISS INTERNATIONAL UNIVERSITY

©Swiss International University

SWISS INTERNATIONAL UNIVERSITY

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